Downturn is the best time to invest.

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Downturn is the best time for a corporation to build a product or revamp an existing infrastructure. Average work is not acceptable any more. Only the outstanding can survive the downturn. And, every single person in the crowd knows that. So, everyone is going to give better than their best so far.

All the above state that, the quality of work and the value for money is at the highest now than ever. Moreover, this is the best time for organizations to build great products at very competitive cost, to have them ready when the economy springs back couple of months from now. Pulicat

To summarize, this is the best time for organizations to build products or start new initiatives. People are going to know their true potential by putting their best efforts ever to survive the downturn and trying out things they haven't done so far.